Have you heard of the golden ratio? It’s used in web design and product design, but not only that, it is also seen in art, nature and elsewhere. In some books it’s called the Divine Proportion. It was first discovered by the Greek mathematician Euclid around 300 B.C., who found out that everything which exists in our universe can be broken down into smaller pieces of itself by using this ratio of 1 to 1.618 to 1.
What is the golden ratio?
There is an old principle that states that if something has proportions that are approximately a ratio of 1:1.5:1.618, then it will be more aesthetically pleasing to most people. This is called the golden ratio and it can be found throughout the world in architecture, painting, and design. The Greeks were particularly interested in this because they saw it as a mathematical perfection and used it to create all sorts of architectural wonders such as temples and sculptures with human proportions.
This can also be seen in modern day design when websites use certain ratios for buttons or other UI components.
How designers can use this tool
Designers can use the golden ratio to create simple, attractive and effective designs. The golden ratio is a number that applies to many design principles. It is derived from a mathematical formula, and has been used for centuries by artists and architects alike.
When to apply golden ratio?
When it comes to design, there is no one-size-fits-all solution. The golden ratio is a mathematical formula that helps designers create intuitive and aesthetically pleasing layouts. It can be applied to any design project, whether it's an interface or an entire branding campaign.
The most popular way to use the golden ratio is by splitting your layout into thirds. This means you would divide your canvas into three different sections that are each a third of the total size. You will then place your key content pieces in these sections: one on the left side, one on top, and one on the right side. The idea here is that you want to create balance and symmetry so that nothing feels out of place or too crowded.
Examples of golden ratio being used
For example, if you were to create a rectangle and divide it by two, then draw a diagonal line from one corner to another, you would create a golden triangle. Another way to divide this shape into triangles is by drawing lines that intersect at the center of the rectangle. The resulting shapes are also golden triangles.
This ratio has been used by many artists and architects throughout history because it creates an aesthetically pleasing composition.
No matter what industry you’re in, a good UI design can be beneficial. And the golden ratio has been shown to make many design elements more aesthetically pleasing. It’s worth testing out on your company website or designing a new app to see if it helps create a better user experience for your customers.