The golden ratio can be found everywhere in nature—from the spirals of sea shells to the branches of trees. If you look at the ratio between two points on an object, such as a tree branch or your forearm, and find that it's about 1 to 1.6, you've spotted the golden ratio in action! This series of numbers is called Phi (Φ), after Greek lettering used to represent it.
The background and history of the Golden Ratio?
The Golden Ratio is a universal mathematical ratio that can be found in nature, architecture, and all throughout design. The ratio uses two values, a and b, with a as the smaller value and b as the larger value. When added together they create one single value, which is called a+b/a*a = 1.618. This number can be seen in nature by looking at how plants grow around trees or how sunflower seeds grow on their heads.
Step 1 - Find your target market
Before anything else, you need to understand who your target audience is. Using a tool like Google Analytics, find out what other businesses' website visitors share common interests with your own. You can use this information to make design decisions later on that will better connect with your target audience and increase customer loyalty as well.
Step 2 - Choose your product
The user experience is a difficult but integral component of any business. The most popular design principle that entrepreneurs use when creating new brands is the Golden Ratio – also known as Fibonacci sequence. This formula is a pretty self-explanatory series of numbers: 0, 1, 1, 2, 3, 5, 8 and 13. The sequence creates an approximate spiral that starts very small at 0 and grows in size with each number thereafter.
Step 3 - Analyze your competitor’s design
Your competitors are out there and they're just as focused on their customers as you are. Keep them in mind when designing your site, thinking through what their strengths and weaknesses might be. Think about where they have failed or succeeded so that you can avoid the same mistakes. One way you can do this is by analyzing your competitor’s design.
Step 4 - Assess your target market
Regardless of whether you are targeting customers or employees, it is important for brands to keep their target audience in mind as they design their user experience. To do this, you need an understanding of who your target market is and what their specific needs and expectations are. Remember that you don't have just one target audience - all your customers can be put into different groups, based on their age group, education level, gender or income bracket. A wide variety of customer segments will want different things from your business. Make sure that any new changes or features meet their needs so that you don't disappoint anyone.
Step 5 - Create a new design using the Golden Section
Now you are ready to create your new design. For this design, you will use this new golden ratio rectangle as a guide. To start, select Rectangle Tool from the toolbar, and then draw a golden rectangle with dimensions 22px by 16px on your canvas, so that the shorter dimension is at the left of the longer one. Double-click inside it with your selection tool (your Rectangle Tool) and type in Hello World! for text content. Make sure that you choose white for color, because we want this to be our headline text against our blue background.
Step 6 - Determine the final layout
Now that you know your ratios, you need to put together a draft design and determine where the text will be. After experimenting with different layouts, it may be tempting to put as many words on each page as possible without thinking about how this might affect readers. Remember, readability is key. If your copy is too small or spaced out awkwardly, then readers will quickly lose interest and move on before reading anything at all.
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